Accueil Series TV Spinning out Bob Greenblatt Says Taking Down ‘Gone With the Wind’ From HBO Max...

Bob Greenblatt Says Taking Down ‘Gone With the Wind’ From HBO Max Was ‘No-Brainer’ Without Proper Context

WarnerMedia chairman Bob Greenblatt defended the decision to remove “Gone With the Wind” from HBO Max and said he has no regrets in doing so, but he wished the film was available with a proper disclaimer before it was added.

Greenblatt explained that while the film has aired on Turner Classic Movies for years, it’s always been introduced with the proper context about how the film romanticizes slavery and the Confederate South, but its placement on the new streaming service failed to provide that context.

“It was sort of a no brainer, I mean, we have the best of intentions obviously here,” Greenblatt said on SiriusXM’s The Jess Cagle Show Friday. “I don’t regret taking it down for a second. I only wish we had put it up in the first place with the disclaimer. And we just didn’t do that.”

When searching for “Gone With the Wind” on HBO Max, the film was included as part of the TCM Universe hub, where it’s placed alongside a wider collection of other older, classic films, but it was included as just another title without the context TCM usually provides. Greenblatt praised how TCM has in the past presented the film’s themes both on television and when it has played at the Turner Classic Movie film festival.

“They’ve talked about some of the racial stereotypes and some of issues with how the Civil War is portrayed, which is much more positive than focusing on slavery the darker side of that issue,” he said. “If it was on the linear network, it wouldn’t need it because they’re often talking about these issues. We failed to put the disclaimer in there, which sets up the issue, basically the issues that this movie really brings up. So, we took it off and we’re going to bring it back with a proper context, and it’s what we should have done.”

Greenblatt said they also plan to add to HBO Max a panel discussion that was filmed at the TCM film festival debating “Gone With The Wind’s” legacy and its racial issues. He also added that he has no intention of censoring the film, editing it or simply “lock them away in a vault.”

“This is a complicated film, undeniably one of the most watched films of all time, and most award winning. And it has these issues which are not insignificant. Especially, you know in this moment in the world that we’re in right now. We really do want to put the right context around it,” Greenblatt said. “We shouldn’t deny that they exist, we should show them to people, but also in the right context. And, hopefully shed some light on these issues, which you know, affected .. The last century in ., there are many darker moments on film that we need to talk about.”

The move came after earlier this week, screenwriter John Ridley in an op-ed in the Los Angeles Times called for the film to be removed from HBO Max but not permanently removed or censored from exhibition entirely. HBO Max said the film’s removal would only be temporary, but it caused a stir among both cinephiles and media types, such as Megyn Kelly, who felt a classic film was being unnecessarily censored.

“Gone With the Wind” stars Clark Gable and Vivien Leigh and was a huge hit upon release, becoming the highest-earning film up to the point, a record it still holds when figures are adjusted for inflation. It also won 10 Academy Awards, including Best Supporting Actress for Hattie McDaniel, the first ever African American to win an Academy Award, and Best Picture.

10 Top-Grossing Movies of All Time, Adjusted for Inflation (Photos)

« Avengers: Endgame » became the highest-grossing film of all time on July 21, when Disney announced that the movie had pulled in $2.79 billion at the global box office. But the title of the highest-grossing film is a deceptive one — it doesn’t take into account the changing prices of movie theater tickets or the general effect of economic inflation. CNBC enlisted Comscore, a media analytics company, to calculate the top 10 highest-grossing films in the U.S. when ticket price changes and inflation are taken into account.

Because of the wide variations in inflation rates between currencies, Comscore analysts focused only on ticket sales in the United States, where « Endgame » made $854 million according to BoxOfficeMojo. They found the average ticket price for the year a film was released and divided that into the film’s domestic gross to find the estimated number of tickets the film sold, then multiplied the estimated number of tickets by the average price of a ticket in 2019 ($9.01, according to CNBC). Comscore also included any times that the film was re-released in the adjusted domestic gross.

At an $854 million domestic gross, « Endgame » did not even crack the top 10 when adjusted for inflation. 

Here are the top domestic earners:

10. « Snow White and the Seven Dwarfs » (1939)

Estimated admissions: 109,000,000

Non-adjusted domestic gross: $184,925,486

Estimated domestic adjusted gross: $982,090,000

Disney’s first animated feature has been rereleased at least three times since its debut in 1937 according to CNBC, selling around 109 million tickets in total. “Snow White” made more in its 1983, 1987 and 1993 releases than it did in its initial run, and when all of those are adjusted for today’s ticket price, the movie would have made just under $1 billion in the U.S.

RKO Radio Pictures

9. « The Exorcist » (1973)

Estimated admissions: 116,532,505

Non-adjusted domestic gross: $232,906,145

Estimated domestic adjusted gross: $1,049,957,870

Audiences may have fainted, vomited and cried in the theater when “The Exorcist” debuted in 1973, but that didn’t stop them from buying tickets. William Friedkin’s groundbreaking horror film made the bulk of its money during its initial release, according to CNBC, and was brought to theaters again in 2000 and 2010 with extended scenes. All told, the movie sold an estimated 116.5 million tickets, which equates to around $1.04 billion.

Warner Bros.

8. « Doctor Zhivago » (1965)

Estimated admissions: 124,612,132

Non-adjusted domestic gross: $112,150,919

Estimated domestic adjusted gross: $1,122,755,309

“Doctor Zhivago” earned $112.1 million during its 1965 theatrical run, selling around 124.6 million tickets. The romantic drama, based on a 1957 novel by Boris Pasternak, picked up five Academy Awards, and would have brought in around $1.12 billion at today’s ticket prices.

MGM

7. « Jaws » (1975)

Estimated admissions: 128,078,818

Non-adjusted domestic gross: $260,000,000

Estimated domestic adjusted gross: $1,153,990,148

Often referred to as the first summer blockbuster, Steven Spielberg’s “Jaws” debuted in 1975, selling around 128 million tickets and ruining an untold number of beach vacations. That’s equivalent to $1.15 billion at today’s ticket prices.

Universal Pictures

6. « The Ten Commandments » (1956)

Estimated admissions: 131,000,000

Non-adjusted domestic gross: $65,500,000

Estimated domestic adjusted gross: $1,180,310,000

Cecil B. DeMille’s biblical epic sold an estimated 131 million tickets during its 1956 run, earning $65.5 million. When adjusted for inflation, the Charlton Heston and Yul Brynner vehicle would have earned $1.18 billion at the box office, even with its 3-hour-and-40-minute runtime.

Paramount Pictures

5. « Titanic » (1997)

Estimated admissions: 143,501,591

Non-adjusted domestic gross: $658,672,302

Estimated domestic adjusted gross: $1,292,949,334

Even without adjustments for inflation, James Cameron’s high-seas romance sits just below “Avengers: Infinity War” as the sixth highest-grossing film at the domestic box office and just under “Avatar” as the third highest-grossing film globally. The film has been in theaters three times — an initial run, a 3D rerelease and a 20th anniversary rerelease — selling about 143.5 million tickets in total. By today’s ticket prices, the movie would have earned around $1.29 billion. 

Paramount Pictures

4. « E.T. the Extra-Terrestrial » (1982)

Estimated admissions: 147,950,537

Non-adjusted domestic gross: $434,974,579

Estimated domestic adjusted gross: $1,333,034,339

Steven Spielberg’s sci-fi adventure has brought in $434.9 million since it was first released in 1982. It sold about 147.9 million tickets over the course of three releases, with two rereleases in 1985 and 2002, which equates to around $1.33 billion using today’s average ticket price. The movie’s effect on Reese’s Pieces sales remains in dispute, though.

Universal Pictures

3. « The Sound of Music » (1965)

Estimated admissions: 157,218,258

Non-adjusted domestic gross: $159,509,250

Estimated domestic adjusted gross: $1,416,536,505

The hiiills are alive…with the sound of 157 million tickets…

This musical was released twice in theaters, first in 1965 and again in 2018, selling the majority of its tickets in the initial run and making $158.8 million in the U.S. Adjusted for today’s ticket prices, that’s $1.41 billion.

Twentieth Century Fox

2. « Star Wars » (1977)

Estimated admissions: 178,119,595

Non-adjusted domestic gross: $460,998,007

Estimated domestic adjusted gross: $1,604,857,551

The original “Star Wars” (“Star Wars: Episode IV – A New Hope” for the sticklers in the audience) has been rereleased in theaters at least twice since it first wowed audiences in 1977, earning $460.9 million in the United States. It sold an estimated 178.1 million tickets, which comes out around $1.6 billion in modern box office terms.

Twentieth Century Fox

1. « Gone with the Wind » (1939) 

Estimated admissions: 201,068,305

Non-adjusted domestic gross: $203,078,988

Estimated domestic adjusted gross: $1,811,625,428

1939’s Civil War-era romance has been rereleased at least seven times since its premiere, according to Comscore, selling around 201 million tickets, which equates to about $1.81 billion in modern ticket prices. That leaves Clark Gable and Vivien Leigh’s Southern drama a theoretical billion dollars ahead of the latest Marvel flick’s domestic gross.

MGM

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When box office numbers are adjusted for ticket price inflation, “Gone With The Wind” easily tops “Avengers: Endgame”

« Avengers: Endgame » became the highest-grossing film of all time on July 21, when Disney announced that the movie had pulled in $2.79 billion at the global box office. But the title of the highest-grossing film is a deceptive one — it doesn’t take into account the changing prices of movie theater tickets or the general effect of economic inflation. CNBC enlisted Comscore, a media analytics company, to calculate the top 10 highest-grossing films in the U.S. when ticket price changes and inflation are taken into account.

Because of the wide variations in inflation rates between currencies, Comscore analysts focused only on ticket sales in the United States, where « Endgame » made $854 million according to BoxOfficeMojo. They found the average ticket price for the year a film was released and divided that into the film’s domestic gross to find the estimated number of tickets the film sold, then multiplied the estimated number of tickets by the average price of a ticket in 2019 ($9.01, according to CNBC). Comscore also included any times that the film was re-released in the adjusted domestic gross.

At an $854 million domestic gross, « Endgame » did not even crack the top 10 when adjusted for inflation. 

Here are the top domestic earners:

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